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Benchmark Auto Sound & Security
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Today’s ad is for the 1971 Mercury Capri, “the 1st sexy European under $2400.”
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“There used to be 2 kinds of imports. Beautiful, sporty & expensive; or plain, dull & inexpensive. Now there’s something better than either: it’s beautiful & inexpensive. It’s Europe’s biggest success car in years, & now it’s imported for Lincoln-Mercury in limited quantities. Compare it to either imports or new small cars. Capri offers an extravagant collection of exciting features as standard equipment. Features that are usually optional. Radial tires. Styled steel wheels. Soft vinyl front buckets. Luxurious carpeting. A European-type instrument panel with wood grain effect. Flow-thru ventilation. Sound unfamiliar for a low-priced car? It is. & there’s still more that’s standard. Lots of room for 4 big adults. Easy maintenance (with lots of do-it-yourself tips in the owner’s manual). Power disc brakes up front. 4-speed synchromesh transmission. & small car gas economy. There’s only 1 word for it. Sexy. & that’s unheard of at less than $2400. Until now.”

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