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1981 Imperial ad, starring Lee Iacocca & Frank Sinatra:

Throughout its history, the Imperial was designed to compete with the likes of Cadillac & Lincoln. Labeled specifically as the Chrysler Imperial 1926-1954 & 1990-1993, Chrysler spun off the Imperial name as a separate division (like Cadillac & Lincoln), 1955-1983; however, despite no specific Chrysler badging, many consumers still thought of them as Chrysler Imperial because they were sold in Chrysler showrooms.